The movie has attracted 60 brands as merchandise partners and seven media partners
Though the intent has been hailed as good for the economy, teething problems remain with a five-rate structure for various goods and services
At Rs 21 crore, the film recorded the lowest Eid release opening figures for the star since 2012.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
Incubated for over three years, the OnePlus 5 comes with a Snapdragon 835 processor.
Arnab Dutta traces how Bira 91 is already among the top two in the premium segment in all the cities that it is present in today and how it is giving larger brands Kingfisher and Budweiser a run for their market share.
Nikon India MD Kazuo Ninomiya shares plans of clocking sales worth Rs 1,200 crores in FY18.
Arvind Subramanian will hold classes for a week on applied economics at IIT Delhi
Thomas Archer Bata says if the tax rate is kept above 20% it will be a very big hit.
NDTV will become a full time infotainment and entertainment channel
FMCG, durables, pharma firms say they remain unclear about transition gains and losses
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings.
Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.
The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.
Its worldwide gross is already a staggering Rs 1,250 crores.
The cricket icon is a co-owner of the Chennai franchise, one of the new teams added to the sport league
After Patanjali, ITC and Coke, PepsiCo eyes value-added dairy products
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
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